Social media can play a huge role in increasing the reach of your brand and business. Businesses of all sizes have taken advantage of what social media can offer, which is the direct connection with consumers worldwide. Social media is a prominent part of today’s society, it is widely used and most people use social media platforms on a daily basis, from tweeting about the latest political turmoil to posting a picture of an aesthetically pleasing hot chocolate on Instagram.
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Pinterest is the hub of inspiration for multiple different things varying from interior décor to cake recipes, and it inspires millions of users on a monthly basis, 175 million active monthly users to be exact. Although Pinterest’s visitor figures may not be as impressive as social media giants such as Facebook, Twitter and Instagram, it still has loyal users, the number of which is continuously increasing. The versatility of ideas and creativity of the social platform is what attracts its millions of users. Whether you need a Pinterest profile as part of your social media strategy will depend on your business, however the potential of the huge reach can really be a game changer for businesses.
The power of social media is undeniable, the importance it serves for small businesses cannot be ignored. From building relationships with existing customers and clients to connecting with prospective customers, social media is a force to be reckoned with, especially in terms of reach. Small businesses must invest time in creating, building and growing social media profiles on multiple different platforms, as it is a vital part of success.
Twitter is one of the biggest social media platforms, competing with the likes of Instagram and Facebook. A presence on Twitter is essential for small businesses to have, and utilise, to extend the reach of their business. Twitter currently has 330 million monthly active users, that’s a huge pool of people to reach and share your business story with. From tweeting about current affairs to creating personalised hashtags, Twitter really does have something great to offer small businesses.
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Rapid advances in web technology over the past decade have made it easier than ever for small companies to compete on a more level playing field with their larger competitors. Here, we look at some of the cost-effective things you can put in place to make your small enterprise look like a larger business.
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As the number of news stories reporting the posting of ‘unfortunate’ messages on Twitter and Facebook increases all the time, a solicitor has urged companies to be careful when using social media, to avoid reputational damage to their own businesses – or to their clients.
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With a new report suggesting that most small companies believe that social media is too time consuming to fully embrace, would your limited company benefit from investing time in social networking?
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