Over the years, social proof has become one of the most powerful and all-important marketing tactics for all modern companies. Why? Simply put, you can’t hope to maximise conversions through customer acquisition and retention if you don’t earn the trust of the online audience, and if you don’t build an image of a reputable brand. This is achieved by building social proof, which aims to incentivise people to mimic the actions of others – meaning that if one person buys from you and are satisfied with your purchase, others will follow suit because you can be trusted.
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These days, when we think about improving productivity there’s probably a good chance that we think about automation and process improvement.
Useful and actionable advice is priceless, especially when it comes to your small business. If you feel like you bit off a little more than you could chew, consider finding a mentor to help you overcome obstacles.
Virtual teams and telecommuting are now accepted features of corporate life and continue to be on the rise. The benefits are many: flexible working, cost reduction, increased employee motivation, productivity gains, reduced stress and sickness levels. Aided by technology you can connect with team members almost anytime, anywhere. You can join a meeting from your small businesses premises as easily as you can conduct an appraisal conversation from your kitchen table. As remote working is getting increasingly popular, you will need to know how to manage remote workers.
Becoming a married couple transforms relationships into a formal partnership intended to be something that will help us in carrying out the rest of our lives. However, when it comes down to business within that partnership, many couples have split opinions. Starting a business with your spouse is either the best decision spouses ever make or something that they firmly regret.
