It is not about how much money you have, but how you spend your money. Funnelling vast amounts of money into failing marketing strategies won’t improve your company’s revenue streams. Sometimes the most effective marketing solutions aren’t the most expensive ones, but the most creative ones. Managing the costs of each and every activity during a marketing campaign can be quite difficult, especially if you don’t have a detailed plan on how your marketing budget should be spent.
spending
Entrepreneurship is an exciting journey, however, it isn’t a smooth ride. There are challenging speed bumps along the way and you don’t have the luxury of getting a fixed amount of money every month. With all your focus on setting up a successful and profitable business, you might forget about securing your financial future.
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Following on from our previous article on ‘How to attract the millennials‘, it’s interesting to examine this age cohort’s spending attitudes and behaviours by comparing them to those of other generations; Baby Boomers and Generation X.
As the festive season gets underway, many businesses will start to enter a few weeks of spending on items and events that were unplanned or not in their initial budgets. It can add a significant dent in your profitability if steps aren’t taken to ensure your company doesn’t let spending get out of control. Small business owners need to ensure that they keep Christmas costs in check.
