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small business marketing

If you need some marketing inspiration, there’s no better role model than Apple. The marketing geniuses at Apple know that the secret to super-effective ads lies first and foremost in their simplicity.

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Running a successful and profitable business is impossible without a strong marketing strategy. After all, a business will never take off without a pool of loyal consumers. Proper marketing techniques can supply your business with just that. And these days, there is a lot to choose from.

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Digital marketing never stays static. As a small business owner, what do you need to know to stay ahead of your competition? Here Tim Butler, the founder Innovation Visual gives you the latest on digital marketing.

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Starting up can be a very expensive endeavour and you need to keep costs low so you don’t overspend. This will decide the survival of your business so ensuring that you are cutting costs where possible and just keeping costs low in general will ensure the business is kept afloat. In this article you will be given manageable tips to make sure that you are spending on necessities rather than extra luxuries (unless you can really afford them).
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