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small business guides

Is there anything more important than customer satisfaction when it comes to ensuring that your business achieves the best results? Well, unless you’re selling your products or services to people who have no basic knowledge of what quality product means, the question of how important of a role customer satisfaction plays in business marketing cannot be undermined in any aspect.

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Potential customers don’t change that much.  It’s common for businesses to overestimate the attraction of novelty and underestimate the power of traditional consumer behaviour. Marketing is not new, but digital marketing has changed the way that we do things.
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First and foremost, dismissing an employee should always be the last resort. An employee is or should be, an asset of a small business. There may be reasons why an employee is not performing or has caused an issue, however, you should try to get to the bottom of this before making any decision to dismiss them.
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