Do you remember the time when our main worry was the dreaded B word? Deal or no deal? Then everything changed as Covid-19 challenged us in a dramatic way. Over the last few weeks, many small businesses have been taking on the challenge: making provision for team members working from home; analysing the various forms of government help and evaluating how best it can be applied in our individual organisations; projecting the immediate and the longer-term financial impacts. Simultaneously, we’ve had new plates to spin at home as we home school or do online shopping for elderly relatives etc.
[continue reading…]public relations
In addition to great product quality and superb customer service, there’s one more factor that is making quite an impact on eCommerce business these days. Online reviews. Apparently, online shoppers increasingly rely on them to make purchasing decisions, so disregarding the importance of managing the online reputation has become a sure-fire way to fail as a business. Well, it hardly comes as a surprise (just remember the last time you searched for reviews) because online testimonials help shoppers to make better decisions.
Your website may be the best tool you have to improve your public relations and boost your image. However, in order for your site to be effective, you first have to learn what elements make for a great site, and how users will be affected by your web design decisions. Here are some ideas from Webs Union to get you thinking about your site in terms of PR.
Getting free publicity for your small business is great. It means exposure for your small business and that can really help you expand your reach. There are multiple ways in which you can get free publicity for your business, which will ultimately help you get noticed. When running a small business, it may be difficult on focusing on exposure when your main concern is running the business itself. However, once you are in a comfortable state, it’s time to invest time in expanding and getting noticed.
