It has undoubtedly been a difficult few years for the UK high street with many shops closing and the loss of big-name brands. And with major retailers reporting disappointing sales figures over Christmas 2018 there may be more to come.
online presence
Online businesses are everywhere and search engines are a significant source of traffic for most of their websites. If you are running a small online business, then being ranked on Google should be your priority. Therefore, it’s recommended you opt for the right SEO plugins and tools for making sure that the search engine optimisation of your WordPress site is in order.
You’ve done the hard bit; you have a store that’s open and fully functioning. But, footfall isn’t coming in as quick as you’d like. It’s vital that you ensure customers have a great experience in your store. Consider all the factors below before you start wondering why your sales aren’t as high as you’d like.
When it comes to your eCommerce business, there is always work to be done. New technologies and trends are constantly changing how consumers shop, which means that we need to change with them or risk getting left in the dust by our competitors.
You may think that the success of established global companies is the most vital factor in the health of the economy. However, you should not underestimate the importance of entrepreneurs in the business world. They start up fast-growing businesses that are responsible for creating around twice as many jobs as established companies. Entrepreneurs also innovate; they need to question practices and think creatively in order to survive and thrive. Established major companies do not have the same impetus to innovate. As the Financial Times reported, we need the innovation and job creation of the entrepreneur community, to help keep the economy stable and to keep the status quo from taking over and hampering technological and creative progress.
The positive effect of having an online presence and being on multiple different social media platforms cannot be denied. Yet, a majority of SME’s are not taking the advantage of using social media to drive sales for their small businesses. Social media is a cost-effective way of effectively marketing your business, and the presence online is an absolute must in the present day.
It’s no secret that the survival of small business can be challenging for entrepreneurs in the UK — only four in ten businesses survive past the five year mark of running the business. Businesses fail from making continuous mistakes which lead to the collapse of their business, so knowing the causes of business failure is key to eluding those factors and focusing on success. A plan to survive should therefore be accompanied by short and long term goals and objectives to keep you on track.
