Yes, you own a small-sized business. That doesn’t mean you want to hire people with small-sized talent. How do you draw the right candidates into your small business? How do you compete with Fortune 100 or even Fortune 500 companies that have staff entirely devoted to recruiting and hiring?
mobile friendly
Every eCommerce brand has a goal to increase traffic and grow revenue. It can be incredibly frustrating when the campaigns you painstakingly develop start pushing more leads to your eCommerce store but fail to generate the expected sales.
For those who don’t know, mobile optimisation is the process of designing and adapting any website online to ensure that it works well on the mobile platform. There are a lot of different things that you can do to ensure that your website is fully mobile optimised, enabling the user to have the same experience as your online shop as the desktop user.
The hard truth? Most mobile apps get deleted just six days after they’re last used. With so many applications on the market, you need a way to capture users’ interest. You need to keep them coming back. If they encounter app issues or find your user interface (UI) frustrating, they won’t wait for a fix.
So you have a great idea and a business plan and you want to grow a successful online business. Not surprising, given that online sales now make up over 17% of all purchases in the UK and there’s no sign of that slowing down.
Your website may be the best tool you have to improve your public relations and boost your image. However, in order for your site to be effective, you first have to learn what elements make for a great site, and how users will be affected by your web design decisions. Here are some ideas from Webs Union to get you thinking about your site in terms of PR.
As a small business owner it can feel like you don’t have enough hours in the day to get everything accomplished that you need to. Time management is key in being able to carry out all the required daily tasks. One of the biggest time killers is emails as you have to constantly deal with a stream of incoming communication. As email is the most preferred form of communication when it comes to businesses, it’s essential to make it as quick and efficient to deal with as possible.
It’s no secret that the survival of small business can be challenging for entrepreneurs in the UK — only four in ten businesses survive past the five year mark of running the business. Businesses fail from making continuous mistakes which lead to the collapse of their business, so knowing the causes of business failure is key to eluding those factors and focusing on success. A plan to survive should therefore be accompanied by short and long term goals and objectives to keep you on track.
When you think of New Year’s resolutions, you probably think of failed attempts at getting fit or travelling more. However, New Year’s resolutions can actually be useful and you can even set some that you can achieve. The whole idea of a New Year’s resolution is to make a change that will have a positive impact on you and your business, so why not take the opportunity to do so.
Have you invested heavily in your website only to find that those leads you thought would be flowing in, are simply not coming? You are not alone. Tim Butler, the founder of Innovation Visual gives you 10 of the fastest ways to improve the performance of your website. Small business owners need to make sure that that their website is optimised so take note of these tips to make your website perform better.
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