To succeed in today’s market, a business needs a strong online presence in order to develop and grow. Gone are the days where yellow pages were everything and paying to get yourself listed on the front page meant you’re already ahead of your competition. Nowadays, you can get overtaken by a business that invested half of what you did in marketing, simply because they’ve got better SEO practices.
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You may think that the benefits of having, creating and running a blog for your business may not be worth all the effort. However, in the world of Google and online rankings, a blog could really transform your website and business. A blog can allow you to build an image of your business and giving any potential clients a view into what your business is all about. The most important benefit of having a blog is that it increases the traffic to your website which could transform into paying clients.
