The best way to streamline a small business is to have reliable resources to ensure information is protected adequately and is easily accessible to the right people.
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“Don’t start a company unless it’s an obsession and something you love. If you have an exit strategy, it’s not an obsession” – said Marc Cuban, a well-known American entrepreneur. Running a startup is much harder than many aspiring entrepreneurs could have imagined. You might have difficulties in different spheres including communication, project management, marketing, and sales. Thus, it is important to ensure that you are well prepared and equipped with reliable tools to handle such activities.
There’s been a general view over the last few years that email marketing has had its day. Newer digital forms seem to make marketing easier, while the various problems associated with spam filters can make email feel like a lot of effort for not much gain. And it can be that way – but it needn’t be. If used correctly, email marketing is 40% more effective than Facebook and Twitter combined according to McKinsey.
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Information technology is a vital part of any business and it should be treated as a high priority when it comes to protecting it. Issues such as cyber-attacks, viruses and server damage can be a serious issue for any business that has IT infrastructure on site.
New research has shown that 46% of UK businesses identified at least one cyber security breach or attack in the last 12 months. May is fast approaching and with it the implementation date for the new General Data Protection Regulation (GDPR), so it’s time to start thinking about whether you are up to date with your data management.
