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Grow a Small Business

If you’re looking for an easier way to invoice, collaborate, communicate, email, or share pretty much anything online, chances are you’ll be able to find an app to serve your needs. Even better, many are free – and  if not, you can download many of the best business apps for just a few pounds.
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Almost all businesses would benefit in some way from setting up a website – not only to sell products or services, but also to provide a brochure to potential clients or customers, or simply to provide contact information. So, how do you set up your own business website?
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Are giveaways at exhibitions useful or useless? The truth is; some are useful, some are useless. So what makes the difference? Here, Richard Edwards, director of Quatreus, explains that you need to work what you are trying to achieve first – promoting your brand, selling directly, or collecting customer data.
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International bodies seem to be falling over themselves to upgrade their growth forecasts for the UK. The IMF recently hiked its predictions to 2.9% this year and the OECD to 3.2%.  This is all good news. But what does it mean for business owners?
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If you run a business website, chances are you have heard of Google’s Panda and Penguin updates. These friendly-sounding names refer to two algorithm updates that are periodically applied to the pages in Google’s index. If your site is caught by either algorithm, you could suffer a serious downturn in traffic, so read on to find out how these updates came into being, and how keep your site ‘Google-friendly’.
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Generating leads is fundamental to the growth of any small business. Promoting the profile of your company can be a challenging process, but you don’t need to be a sales and marketing guru to run a successful marketing campaign.
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With a new report suggesting that most small companies believe that social media is too time consuming to fully embrace, would your limited company benefit from investing time in social networking?
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If you have a company website, and are wondering where your first group of visitors will come from, you might consider finding out more about search engine optimisation – and marketing your website to potential clients.
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