Search Engine Optimisation (SEO) is the method of improving the quality and the quantity of traffic to a website. It’s a marketing strategy which helps a website get better rankings in Google and other search engines such as Bing and Yahoo. However, the main focus is on Google, as it is the most used search engine. The idea is to drive organic traffic to a website as much as possible by providing Google with the most relevant content. SEO in the most basic terms, is creating a site and content which will help Google rank it highly, allowing relevant people to find the content and the website.
Grow a Small Business
Here are some of the top Company Bug guides on how to run and grow your business:
For an entrepreneur, it’s easy to feel disillusioned after a setback but, here’s why this can actually be a great thing for your business.
[continue reading…]As someone who is looking to start a business, you’re going to need a suitable structure to get your business off the ground.
The private limited company is the most popular company structure in the UK and is ideal for business owners who want to protect their personal finances and make a professional impression.
This structure comes with several benefits, including:
It is always a good idea to go global if your business is already doing well locally. The benefits and opportunities that emerge from going global are endless. Among them is that:
[continue reading…]LinkedIn is a professional platform for businesses to post job listings, promote their services, and post what people do in their day-to-day life. Whether a premium member or not, LinkedIn provides many advantages for small businesses to connect with individuals as well as search for any upcoming events and webinars that could benefit the business. Keeping your LinkedIn profile up to date is just the start of growing your business, and here is how you can continue to grow your small business on LinkedIn.
[continue reading…]Everybody wants more sales. Everybody wants marketing techniques that work, and 5-star product reviews that lead to more interest from potential customers. But where to begin?
[continue reading…]Starting a small business is an exciting, refreshing opportunity and for some it may have even been an idea which was in the making for many years. However, while there are many things that small business owners look forward to, there are also many challenges and pressures that they need to be prepared to deal with.
Especially in today’s competitive marketplace where many businesses have adopted the ‘why you should choose us above anyone else’ approach when targeting customers. This means that most businesses try to highlight the benefits a customer receives when choosing their services, and sometimes even try to exploit gaps in their direct competitors’ services.
[continue reading…]The best way to streamline a small business is to have reliable resources to ensure information is protected adequately and is easily accessible to the right people.
[continue reading…]When you’re not there to oversee things, standards start to slip and the overall health of your business can start to decline. The pandemic has given the vast majority of us experience of working from home. Initially, it takes some getting used to, but we’ve been able to adapt and thrive.
[continue reading…]If you work for yourself, there’s a strong chance you’re a sole trader. As a popular method of setting up a small business, sole traders make up almost 60 percent of all self-employed people in the UK.
[continue reading…]You must act fast to avoid your business being harmed by bad air quality. Productivity is one of the most important variables to examine for every company. Your earnings will almost likely rise if you can increase your productivity. As a result, it’s no surprise that business owners all over the world are constantly seeking innovative ways to boost productivity and engage their employees.
[continue reading…]When you are a smaller company than many that operate in your area, you want to make sure that you are still able to provide a high-quality service, without becoming overshadowed. It is not always the size of the company that matters to clients, but instead the way that business is run, and how valued an individual feels when they seek out certain goods or services. To help yourself get ahead, you want to open as many proverbial doors as possible, which can aid in both gaining customers, and help drum up repeat business.
[continue reading…]There is light at the end of the tunnel. After more than a year of turbulence, there are signs to suggest that life may soon return to normal. The Government has outlined a roadmap out of lockdown, and if the current trends are maintained, then most British adults will have received a vaccination by Summer’s end. With restrictions on socialising and non-essential retail currently set to be lifted on the 21st of June, many are already looking forward to the return of ‘normal’ activities like eating at a restaurant, going to the gym, or spending a night on the town.
[continue reading…]As climate change becomes a growing concern across the world, eco-friendly efforts have skyrocketed. According to HSBC’s Made for the Future Report, around 50% of UK businesses plan to invest more heavily in sustainability efforts during 2021. This should help them meet new regulations, keep up with their competitors and help the government reach current net-zero carbon emission targets.
[continue reading…]Perhaps your small business has had a rocky time during the pandemic. You might have realised that you’ll need to adapt in order to thrive in a changing world.
[continue reading…]There are no limitations on how anyone can become a great entrepreneur. To start something that might become the next big success, you don’t need a college degree, a lot of money in the bank, or even business experience. Europe is a context of enormous potential. There are so many reasons why starting up a business in Europe is a good step, from the opportunity to extend your business to new areas of the world to low corporate tax ties. Thanks to new entrepreneurial ideas, profits can be made in Europe.
[continue reading…]As a limited company director, if you’re at the crossroads of determining the future of your business and wish to settle on a suitable exit route, there are multiple factors to take into consideration. If you wish to facilitate a time-sensitive exit, the estimated length of the process will influence your decision. If you would like to generate maximum returns from your investment, you may spend longer on the process to achieve this.
[continue reading…]There are numerous reasons you may wish to close your limited company, from approaching retirement, switching operating structures due to IR35 reform or as your business has reached its natural end. Driving factors behind operating through a limited company may be the financial set-up and the associated credibility, however, as legislative measures change and employment opportunities vary, limited company contractors may switch structures.
[continue reading…]A stop list is a powerful tool for all limited company owners, and a simple way to protect yourself against carrying out further work for non-paying clients.
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Once you’ve started up a new venture, you’ll need to ensure that you have banking facilities in place before you can start trading. So, do you need to set up a small business bank account for your business, or can you use your own personal bank account?