Event marketing is growing in importance for small businesses. The time to jump aboard this marketing trend is now. As an event offers opportunities for prospective customers to interact with a brand, it’s crucial to make sure it’s memorable for all those participating.
admin
Every company’s beginning is hard, which is why small business owners are tasked with perfectly balancing the budget, or risk unplanned bankruptcy and an abrupt end.
Do you tend to put off booking a holiday? As a business owner, you may worry about leaving your team to cope in your absence but for your own sake as well as your family’s you need to take time off. Luckily there are plenty of tech tools you can put in place so that you and your family can go away while your business carries on without a hitch.
When your business takes off, the initial high can quickly turn into a low as you scramble to meet demand and create more capital. Growing pains can be uncomfortable and can make successful small start-ups flounder. To successfully ride your initial wave of success, you need to be able to sustain your growth spurt without losing focus.
If you are running a small business or a limited company with employees, you will need to get acquainted with a P60 form. Here, Dannielle Stapleton MAAT from Orange Genie brings you a guide to the P60 form, addressing what it is, when you would need one and where to get one.
The success of a business is greatly dependent on the efficiency of the employees. The relationship of the people in an organisation will determine the kind of outcome that they will produce as a team. This is the reason why it is also very important for every business owner, manager and supervisor to examine the kind of atmosphere in the office. One has to be sensitive to the needs of the people he or she is managing. Teamwork is only possible if everyone is comfortable with the company of the other.
Readers question: I incorporated my company name in 2007 with the initials “CLA” included as part of the full name. Recently I received a letter from lawyers representing another company who also use “CLA” in their company name and want me to rebrand and stop using CLA as part of the full name. I noticed they registered a trademark for CLA in 2009. I also notice there are hundreds of companies using CLA as part of their full company name. Can you please advise if I will be forced to change my company name?
In business giving and receiving feedback, and knowing how to make this an effective process, is vital. When it is sincerely delivered, specific and supportive, feedback helps us to identify previously unseen areas for development, to introduce new ideas and to encourage people to embrace challenging goals. Conversely, feedback that is insincere or overly critical can demotivate and disenfranchise, which can damage and even destroy relationships.
Many business owners don’t consider their contract’s terms and conditions as a priority. Some would even copy from their competitors or use templates without understanding its contents. However, doing so may expose your business to some legal complications later on.
The first-ever woman to compete in a world rally car, Penny Mallory rose to greatness against all odds. Now a speaker and business coach, she explains how becoming mentally tough can boost corporate performance.
An efficient business is usually a more profitable business, and taking steps to improve your company’s efficiency can make a huge difference in your revenue. These improvements can also save your employees and customers a lot of time and stress and will help make everyone happier.
When operating on a self-employed basis as a sole trader, you are your own boss, which means that you’re legally responsible for the financial affairs of your business, including the maintenance of financial records, daily bookkeeping and retaining the likes of invoices and receipts. As you keep close watch of your income and expenditure to ensure that the business is running smoothly, there are reporting obligations you are required to meet, writes Mark Halstead of Red Flag Alert.
In addition to great product quality and superb customer service, there’s one more factor that is making quite an impact on eCommerce business these days. Online reviews. Apparently, online shoppers increasingly rely on them to make purchasing decisions, so disregarding the importance of managing the online reputation has become a sure-fire way to fail as a business. Well, it hardly comes as a surprise (just remember the last time you searched for reviews) because online testimonials help shoppers to make better decisions.
If you run your own business, you are bound to have a lot on your plate all the time. The list of things to do never ends. To keep up you need to always be on your game. That is why everyone is looking for ways to be more productive to achieve their goals. Unfortunately, a lot of information we take as gospel is misleading and affects our productivity instead of helping us.
People can only buy your goods and services if they actually know about them in the first place. This means that it’s important to get the word out about who you are and what you do. Search engine optimisation is all very well and it certainly has its uses, but brand awareness is even better.
Finding the right candidate for the job is crucial for an array of reasons. For one, recruitment is a timely and costly process that businesses do not want to have to repeat over and over after shaking hands with the wrong candidate. When the true cost of a bad hire can be in excess of thousands of pounds, businesses need candidates that are committed to a long-term career with the company and are driven to succeed.
There’s no doubt about it: moving out of the home is a bit of a leap in the dark for any business. There may be unintended consequences and hidden expenses just around the corner, but there may also be limitless opportunities for growth and lucrative success.
What stories do you remember? Perhaps ones told to you long ago. The reason that stories such as Aesop’s Fables remain popular is that they confirm that stories and the messages they contain have a power that cannot be ignored. They help an audience by packaging the message in a highly memorable form.
Established retailers have a habit of keeping their cards close to their chest, claiming that their success is down to simply having a “good eye” for products that will sell. But business can’t be all about guesswork, because you’re inevitably going to get it wrong at some point.
If you’re an introvert, delivering talks may not be your first choice of how to apply your skills. However, as a business owner, you’ll need to present to your teams, clients or investors whether you like it or not.
