Anyone who is looking to bring extra attention to their website in this day and age has to work hard to promote it especially if you are a business owner.
While there is a handful of ways that you can spend money on advertising, you also need to be street smart and know how to advertise your website for free. If you are on a shoestring budget then below are some of the ways you can advertise your website cheaply, as told by My Website Builder.
Use the Instagram story feature
One cannot talk about advertising options without mentioning Instagram. This astonishing social media video and photo sharing platform has taken the world by storm ever since it was created. It makes it easy for people to share pictures and videos instantly and a great feature that was added a few years after it established itself as the go-to social media app, was the Instagram stories.
This is a series of clips that appear on other users timeline and if you are a business owner who wants to advertise a website, you can create a few Instagram stories to interact with followers. The key here is to make sure that your message is clear, memorable and interesting because it will go away after 24 hours. You can also opt to use paid ads to show up together with your stories.
Use Facebook ads to your advantage
Aside from Instagram, Facebook is another social media app that made it very easy for people to connect with each other. It is the perfect place to advertise your website because it is the dominating social media platform as of today.
If you do not want to break the bank and generating a good ROI is something you are after, give Facebook a try. Targeted adverts are easy to create and you can base them off people’s interests, location, their gender, age and even pages that they like. Similar to platforms like Google Ads, Facebook ads allow you to set a budget and you can pay when your ad is seen or pay for clicks. The decision is entirely up to you on what you think is best, based on results you have got in the past or nature of your business.
Use Facebook groups and pages
Back again to Facebook, creating an account is absolutely free of charge and if you are a business owner, having more than one account does not hurt at all. Having business pages and Facebook groups really does help you engage with your audience much better, enables you to share content and establish a united community.
To make sure that your post is seen by a lot of people and it gets the attention you want, you can give it a boost by paying a bit of money. Do not forget to ask your followers to share your post on their timelines too and give them a reason to share it by offering them giveaways and discounts.
The amazing world of Reddit
When it comes to social bookmarking and free website advertising, there is only one social media platform that is head and shoulders above everyone else and that is Reddit. What makes this platform popular these days is it allows people to submit their pictures, stories and videos to other users to vote on them.
They can receive both downvotes, which is what a business owner does not want, and upvotes, which is what every business owner does want. While this social media platform is known to have a very active community, the people there can be so hard to please, especially if all you are doing is sharing your own content and not participating. Try to engage with the community when someone else posts something while also sharing your own content. You will find supporters that way and will have the backing of the users when you do use it to advertise your website.
Advertise your website on YouTube
YouTube allows you to create and upload videos to the platform for people to see and while doing that you can add a link to your website for your audience to click. When you place your website link on a YouTube video, Google will do the rest for you. It will index the link and make it searchable as soon as a person watching the video clicks on it.
Patience is very important when using YouTube – don’t worry if your videos don’t get millions of views. If your message in the video is right and you direct people to your link, over time you will see results from it.
Consider using Yahoo Answers
No matter the question that one has, there is always someone out there who has an answer for it and the best places to get your questions answered is Yahoo Answers. This is a platform which brings people who ask questions and those with the answers together to share knowledge. As a business owner, all you have to do is create an account and begin to answer questions that are somehow related to your line of work and business.
Every time you answer a question, you get points. You level up using these points and when you are doing a good job and reach level three, you are able to post website links that can point people to your website.
Use Quora
Similar in the way that it operates to Yahoo Answers, this platform brings people with questions and those with the answers together. All one has to do is simply follow and begin asking questions that they need answers to as well answer questions that interest them. When you are answering questions you are able to add relevant links to your website however you have to be very careful. Any sort of self-promotion and link spamming can get your answer blocked.
Don’t break the bank when advertising your website
As soon as you create your website, your job does not stop there at all. You have to make sure that people can easily find it when they hit the search button.
While the points mentioned on how to promote your website are tested and true, you don’t have to follow every single one of them at once. Be selective – select a few of them and try to use these platforms to reach a wider audience.
More on small business marketing and low budget marketing for your small business.
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