Small Business Marketing

Small businesses succeed or fail based on their marketing decisions. The big fish are out there in everyone’s face. To gain the same level of brand recognition, you have to be front-of-mind at all times. One of the easiest and most cost-effective ways to do that is with a smart email strategy—or several.

Due to its ability to create a connection with the audience, television marketing is quite effective, even in a world that seems to be dominated by digital marketing. Since television marketing tends to be more expensive than other types of marketing, though, it’s important to do it effectively. With the right strategies in place before, during, and after your marketing campaign, your company will be well on its way toward exceptional success.

Branding is the key to success in business. A brand is more than just a logo or colour scheme, it’s how your company markets itself, how people perceive you, and how you present yourself to the world. By investing in branding, you are setting yourself up for growth and expansion in a way that shows off your strengths and communicates what your customers can expect from working with you.

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The more links your website gets from reputable sources, the higher it ranks on search engines like Google. Backlinks, inner links, external links, and link building all pertain to the process of having third-party websites link back to your site. In this article, we’ll show you how to earn these backlinks without the need to spend money like you would on PPC marketing.

As a start-up, it’s all too easy to feel overwhelmed. With so many things to consider, software might be the last thing on your mind. But the right software can make day-to-day processes run more smoothly, helping you to focus on what’s most important. Stay organised and keep your business on track with these software recommendations.

Instagram is a powerful platform for businesses to connect with customers and influencers to create empires. Over the past five years, this platform has evolved to add more features, variability, and complexity. 

Whether you’re starting your business from scratch, or your established company is experiencing rapid growth, maintaining control of your finances and your business expenses isn’t easy. It’s a difficult balance that requires careful consideration and a regular cull or overhaul of your biggest costs. It’s also important that any cuts you do make, don’t have a detrimental impact on your services.

A strong direct marketing strategy can often be found at the forefront of business-to-business marketing campaigns, helping companies to advertise their services toward their predefined audience and get ahead of their competitors through the use of popular mediums like email and telemarketing. However, with marketing techniques developing and becoming more advanced over the years, is direct marketing still the best way for B2B companies to advertise their services to their customer base?

Influencer marketing is no longer just an optional strategy to help you get a few more followers. Over the past few years, it has proven to be an effective way to significantly improve brand awareness.

The mobile apps trend is here to stay. If you haven’t heard of this term, get ready. With the increase in the variety of smartphones, the number of available apps also grows. Also, people are spending more time with their devices and decreasing the use of desktop computers and notebooks.

As businesses start opening up again in the UK, many small companies are asking themselves the same question: “How to really get my business going after three months of hardship?”

When it comes to the world of SEO, a lot of people are aware of its importance but, frankly, have no idea where to start. This is a peculiar problem that is really not that hard to solve. The field of SEO is quite complex but before you can delve into these subtleties, you need to master all the basics.

Every SMB must make an extra effort when it comes to competing in the online market. The main reason is that the market itself is oversaturated with large companies with large budgets, which makes the competition fiercer than ever. 

Do you remember the time when our main worry was the dreaded B word?  Deal or no deal? Then everything changed as Covid-19 challenged us in a dramatic way. Over the last few weeks, many small businesses have been taking on the challenge: making provision for team members working from home; analysing the various forms of government help and evaluating how best it can be applied in our individual organisations; projecting the immediate and the longer-term financial impacts. Simultaneously, we’ve had new plates to spin at home as we home school or do online shopping for elderly relatives etc.

If the current situation has taught us one thing, it’s that businesses can no longer afford not to think online-first. While many large organisations are struggling to weather the storm, small businesses are facing the same problems with the additional challenge of limited resources – both in terms of finances and people.

Planning and implementing an SEO campaign can seem like a challenging undertaking. Fortunately, with the right tools and advice from SEO experts, your website can reach the top of Google’s search results pages.

To succeed in today’s market, a business needs a strong online presence in order to develop and grow. Gone are the days where yellow pages were everything and paying to get yourself listed on the front page meant you’re already ahead of your competition. Nowadays, you can get overtaken by a business that invested half of what you did in marketing, simply because they’ve got better SEO practices.

If your company is ready to grow, or you just want to improve your marketing strategy, there are several innovative ways to utilise advertising that you probably already have in place, as well as additional options you might also want to consider.

A study has shown that many talented professionals are using search engines such as Google to look for work. This means that you can use SEO to attract the best talent available. As a result, you may be able to reduce the time, effort and costs involved in acquiring the top talent.